Movie Quote I.Dont Want.The Whole.World To.Know Ive Falen For You 10 Small Business Marketing Lessons Learned at a Flugtag

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10 Small Business Marketing Lessons Learned at a Flugtag

Ah, Labor Day weekend, the end of summer. My family and I had the unique opportunity to spend a beautiful Saturday on the “other” shore of Jersey – the Camden, NJ waterfront. We normally skip the TV commercials, but you couldn’t live in Philly and miss the Flugtag commercials. Compelled by what promised to be a special day of laughter, we went to see the Red Bull Flugtag. For those of you unfamiliar with the event, a quick history lesson, stolen straight from the Red bull Flugtag website:

“The first Red Bull Flugtag took place in Vienna, Austria in 1991. Since then, more than 35 Flugtags have been held around the world – from Ireland to San Francisco – attracting up to 300,000 spectators. The record for the farthest flight to -date is currently 195 feet set in 2000 at Flugtag Austria. The American record is 155 feet set in Nashville, Tennessee, in 2008.”

Red Bull Flugtag challenges teams of ordinary people to build homemade human-powered flying machines and pilot them from a 30-foot-high deck in the hopes of achieving flight! Flugtag may mean “flight day” in German, but all these crafts eventually splash into the waters below. They are judged not only by flight distance, but also by creativity and showmanship.

Each team builds their craft on a certain theme, and before the start, the teams perform a short skit. They then pilot their machines from the pier and teams are judged on flight distance, creativity of their craft and artistry.

It was an extraordinary event and, as always, I turned to small business client marketing to watch. I learned a few things that day that I will develop further:

The last four lessons are the most important

  1. Planning – The amount of planning that went into each “aircraft” (I put that in quotes because few actually flew) was remarkable. Many teams put the entire summer to work building these beautiful things. A well-organized marketing campaign takes time and teamwork. Without planning, we plan to fail.
  2. Creativity – There were “airplanes” shaped like the Empire State Building, Rudolph the Rude’s Bumble carrying and a Giant Flying Llama. You get the point; make sure any of your marketing content is unique, not like the guy down the street.
  3. You know the rules – One team built an amazing “airplane” that actually looked like it would fly, but they built it too high and had to remove the aerodynamic part entirely. Make sure you follow all the rules of whatever tactic you choose. For example, before sending a newsletter, make sure that your database of names has actually requested to be included in your mailing list.
  4. Play to the hometown crowd – Teams that included Philly sports teams, Philly movies (Rocky), or just the founders scored higher from the judges than “planes that actually flew a longer distance” When writing your blogs, understand who you are trying to reach them. Know your ideal target market
  5. Find the wind under your wings, or just have wings – Teams that found the right wind flow actually flew more than 10 feet. Those whose wings fell off did not go anywhere. This falls under the category of blogging, just do it. Making sure you’re using all the social media tools for your blog to find the wind beneath your wings.
  6. Readjust – The remnants of Hurricane Earl reeked of destruction in the “planes”. To say it was a stormy day was an understatement. Important parts of the planes were flying away. Successful teams quickly revised their design and were able to take off. Make sure you always monitor any marketing activity so you can make the necessary changes and try again.
  7. When you fail, make it epic – As parts fell from “planes,” skits crashed and burned, and none flew more than 43 feet, the crowd cheered. They were impressed with the teams that no matter what happened, they kept going. There is no perfect marketing tactic. Take risks, try new things. Some will be epic failures and others will succeed.
  8. Take it in stride – To my amazement, one team of college students who applied was graded by their professor on their proposal. The professor was piloting the “plane” and as it came down the runway, it completely disintegrated. Laughing, the professor and the entire team jumped into the Delaware River. Again, you will have obstacles in your marketing plan. Don’t give up just because one tactic failed
  9. Be proud of your achievements – In the post-flight interview, without fail, each team was beaming, proud to have entered the event and ready to return to do it again next year. Each month, look back at what you’ve accomplished in your marketing calendar and be truly proud of it.
  10. Above all, have fun – I think that was my biggest success. Don’t take it all so seriously. Be inventive, do things that others dare not do!

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